It is important to determine KPIs for a successful influencer marketing campaign. Here are the top 3 KPIs to help you measure the success of your influencer marketing campaign.
Audience interaction is one of the most important key performance indicators of a successful influencer marketing campaign as it measures the reach and impact of your content.
Measuring the Likes, Comments, Shares, and Reposts for an influencer’s post helps you determine the reach and engagement garnered from that influencer’s posts.
More audience interactions and engagements convey increased brand awareness amongst your target audience.
Measuring web traffic from an influencer’s post help you determine the rise in referral traffic on your website.
Increased web traffic implies increased lead generation, and that your consumers are eager to learn more about your brand.
Tracking sales and conversions help you track the ROI on each of the influencer’s individual posts.
Measuring sales and conversions inspired by a particular influencer’s posts helps you understand if the user responds to the given CTA and converts into a loyal customer.